The Summer Math: Why the Patients Who Operate in June Are the Ones Turning Heads in October
There’s a specific kind of conversation that happens at Zuckerman Plastic Surgery every spring. A patient has been thinking about a facelift — genuinely thinking about it, not just flipping through before-and-afters — for a year or more. They’ve researched. They’ve looked at credentials. They’ve mentally crossed the threshold from “someday” to “this year.” And…
